TikTok: So much more than a Gen Z app

 

Ziad Matar talks with Rami Zeidan, Head of Video and Creative at TikTok Middle East. As the fastest growing regional and international social media platform, Rami explains how TikTok is adding dimension to Arab voices through the platform’s creative interface.

 
 

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“There are two rules for TikTok - post everyday and have a content strategy”

 

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To get an insight into the platform’s phenomenally successful journey, Ziad Matar spoke with Rami Zeidan, Head of Video and Creative at TikTok Middle East to find out how TikTok is building engaging and active communities around the world and especially in the Middle East.

The Guest

  • Rami Zeidan, Head of Video and Creative, TikTok Middle East

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Ziad Matar